The Seven Deadly Sins Of Clothing

Anniina Nurmi and her Vihreät Vaatteet (green clothing media), which has been providing information about responsible clothing since 2008, inspired us to write this text. Last year, she made a video about “Vaatteiden seitsemän kuolemansyntiä” (the seven deadly sins of clothing) in Finnish. We thought this topic is so important that we decided to use … More The Seven Deadly Sins Of Clothing

Bright Friday

The day after tomorrow is Black Friday. One of our biggest wishes is to encourage everyone to make well-considered choices. Thus, we have decided to close our online store for a day, and we are also part of Weecos’ annual Bright Friday campaign. One of our biggest wishes is to encourage everyone to make well-considered … More Bright Friday

From Utopia to Activewear that Makes You Feel Good

We believe in utopia Over two years ago, we started with a utopian-like dream about sustainable activewear for training and everyday activities. We had a clear vision for how we would do things differently, things that people were not used to seeing from clothing brands. We had vague thoughts about what sustainability meant for us, … More From Utopia to Activewear that Makes You Feel Good

The Most Sustainable Fabric in the World

Making textiles and clothes is a long process that includes sourcing the raw materials, developing fibres to yarn, making the fabric by using yearns, designing the item and pattern and finally sewing the piece of clothing. The fibres used in fabric making can be divided into natural and synthetic fibres. Details of the fabric making … More The Most Sustainable Fabric in the World