In May, we posted a story about us – the founders. We met in May 2015, and while that first time along with the six months before founding Népra was almost too good to be true, the sometimes harsh reality of running a business showed its face after Christmas. Our first pre-order campaign had been good … More Three Years Of Népra
This post is created to celebrate the three-year anniversary of Essi and Ama. Yes, you read right; the founders of Népra have known each other for just three years. This same week, Népra is going to be two and a half years old. Now, you might be thinking this sounds crazy. And, yes, we do … More Founded By Two Strangers
We believe in utopia Over two years ago, we started with a utopian-like dream about sustainable activewear for training and everyday activities. We had a clear vision for how we would do things differently, things that people were not used to seeing from clothing brands. We had vague thoughts about what sustainability meant for us, … More From Utopia to Activewear that Makes You Feel Good
Népra is Carelian and means water. Ama has always been fascinated by the water element. She swam for years. She also taught swimming for kids. Ama spent her childhood summers swimming, boating, and fishing with her sister and father. One summer, Ama and her sister spent some time with their aunt on an island. In … More Of the Frog
So, how did it all start? Like many things, Népra had humble origins. Ama is a frequent and fanatical athlete, and as such wore out her sportswear at an alarming rate. “It was a mixture of finding clothing that did not fit me well enough, and also not durable enough, for the activities I did. … More How did it all start?
We live in a world that is full of stuff, and sadly enough most is simply poor quality objects. We might not even realise it, but it is might also be contributing to this small untidy feeling that we get every now and then. The urgency to reorganise things at home, or the need to rethink … More Back to our Roots
There is something magical in the Nordic Summer. It just mesmerizes its visitors with its beauty. Nature is blooming and showing its best. And, what would it be without those endless Summer nights? It’s the time of the year, when the Nordic countries celebrate Mid-summer. The Sun doesn’t almost set at all, and the nights are warm … More The Magic Of Nordic Summer