Are you wondering where our January Sales are? One of our biggest goals is to order just as much as and those products that you – our Népra users – need. We believe that the best ecological deed as a responsible company is to try to avoid overproduction. In the end, seasonal sales are (normally) … More What About January Sales?
Anniina Nurmi and her Vihreät Vaatteet (green clothing media), which has been providing information about responsible clothing since 2008, inspired us to write this text. Last year, she made a video about “Vaatteiden seitsemän kuolemansyntiä” (the seven deadly sins of clothing) in Finnish. We thought this topic is so important that we decided to use … More The Seven Deadly Sins Of Clothing
The day after tomorrow is Black Friday. One of our biggest wishes is to encourage everyone to make well-considered choices. Thus, we have decided to close our online store for a day, and we are also part of Weecos’ annual Bright Friday campaign. One of our biggest wishes is to encourage everyone to make well-considered … More Bright Friday
Black Friday is on 23.11. that is this Friday. We always feel shivers running down our spines when the day is approaching and this year we have decided to have a Blackout. We close our online store on Black Friday for a day. The day is well known for crazy sales and encouraging overconsumption, but … More Black Friday – Buy Nothing Day
There are many things we as an activewear brand can do when it comes to the longevity of an item. However, your wardrobe maintenance skills can prolong the lifetime of your favourite items as well. In fact, the more time goes by after buying an item, the more it matters how you take care of … More Népra Take Care Guide
This time we would like to tell you a little bit more about making clothes and what are the basic rules and laws of clothing, especially concerning activewear; what you can expect from your clothes, and what are their limitations. We at Népra aim high in creating activewear that functions and lasts in demanding conditions. … More The Laws Of Activewear
Dear Népra users, we love you. When we started planning Népra over three years ago we had this vision for reasonably-priced, ethically-made sportswear and we were not sure if it was possible. But, you as our customers have made Népra possible. Thank you so much for believing in what we believe in too. Today, we … More An Open Letter to our Népra Users
We posted two articles on how the fast fashion culture has been developing in the past. You can find them here and here. Fast fashion chains are based on “a streamlined system involving rapid design, production, distribution, and marketing” (2). This kind of business model, which includes cheaper and cheaper manufacturing, has enabled brands to … More The Future of Fast Fashion
“The empire of cotton was, from the beginning, a site of constant global struggle between slaves and planters, merchants and statesmen, farmers and merchants, workers and factory owners. In this as in so many other ways, the empire of cotton ushered in the modern world.” – Sven Beckert The Empire of Cotton Does this sound … More The Short History of Fast Fashion 1/2
One of our core ideas has been to create a real partnership with our manufacturer, Kamilla. We want to give them credit for their amazing job. Actually, when we made contact with this Tallinn-based company for the first time, they wanted to help us to bring Népra alive. In other words, there has been a special … More Who Makes Your Activewear?