We posted two articles on how the fast fashion culture has been developing in the past. You can find them here and here. Fast fashion chains are based on “a streamlined system involving rapid design, production, distribution, and marketing” (2). This kind of business model, which includes cheaper and cheaper manufacturing, has enabled brands to … More The Future of Fast Fashion
Last time, we wrote about the demographic and socio-economic changes that had a tremendous effect on the consumer preferences in the 1800s in industrialised Britain. Today, we continue with the post-industrialisation and the impact of World War II. During WWII, there was a shortage of everything and it was also the case with the raw … More The Short History of Fast Fashion 2/2
“The empire of cotton was, from the beginning, a site of constant global struggle between slaves and planters, merchants and statesmen, farmers and merchants, workers and factory owners. In this as in so many other ways, the empire of cotton ushered in the modern world.” – Sven Beckert The Empire of Cotton Does this sound … More The Short History of Fast Fashion 1/2
This post is created to celebrate the three-year anniversary of Essi and Ama. Yes, you read right; the founders of Népra have known each other for just three years. This same week, Népra is going to be two and a half years old. Now, you might be thinking this sounds crazy. And, yes, we do … More Founded By Two Strangers
One of our core ideas has been to create a real partnership with our manufacturer, Kamilla. We want to give them credit for their amazing job. Actually, when we made contact with this Tallinn-based company for the first time, they wanted to help us to bring Népra alive. In other words, there has been a special … More Who Makes Your Activewear?
At the beginning of the year, we wrote the article Who Made My Clothes, about the ethical problems within the fashion industry. It is the primary question born out of Fashion Revolution five years ago, after the collapse of Rana Plaza factory in Bangladesh. On 24 April 2013, the Rana Plaza complex collapsed and 1,134 … More Fashion Revolution Week 2018
In several of the last few blog posts, we have opened up more and more about how we view the textile industry and where we stand within it. Last time, we took a step towards talking about money. This time, we take a step even further and talk about money concerning Népras. You might have … More The True Cost of Népras
“We don’t want to make any profit by molesting human rights or by consciously harming our environment.” In the excellent manufacturing documentary True Cost, they were able to really highlight the major issues within the textile industry and show openly, but without drama, who is paying the price for cheap clothing. In a previous post … More What Is the True Cost of My Cheap Clothing?
Have you ever wondered who makes your clothes? Or how much the people are paid for making your clothes? These are two of the issues closest to our hearts, and we wanted to continue our blog series by discussing them. So, welcome to the next part of our series, to discover more about the ethical … More Who Made My Clothes?
When we first started Népra, the idea of sustainable activewear was relatively unknown. Ama was doing her research on the topic in winter 2015, and she was actually looking for sustainable activewear for her CrossFit training. Much to Ama’s surprise, she couldn’t find a brand that was suitable for intensive training. It was that moment … More Sustainability – what is it?